How to Use Cloud Apps for Web Analytics and Marketing

cloud apps

Cloud apps have received plenty of attention lately and are popular with many business owners.

Because they require no installation and are accessible from numerous devices over the Internet, they offer convenience and are perfect for a dispersed workforce of telecommuters.

While they serve many purposes, two of the biggest are for making marketing campaigns more efficient and assisting with web analytics. Here are some specific examples of ways they can be used.


Coordinating marketing activities and keeping team members on the same page can be difficult, especially when working with several marketing channels. Without adequate organization, you may forget which tasks you’ve completed, which need to be performed, and the deadlines dates for everything.

Cloud apps like Google Drive and Dropbox allow you to create spreadsheets, folders, forms, and other documents to track marketing projects from conception to completion. If you were running a social media campaign, you might use this system to record the sites you posted on, the content you posted, dates, and any other relevant information. Because most Cloud apps can be accessed just as easily on mobile devices as on computers, you can boost productivity on the go and have more control than with traditional, non-Cloud software.


For many businesses, effective collaboration between team members is essential. When dealing with a group of employees who are responsible for different aspects of marketing, Cloud apps can be incredibly helpful. One person might make note of the inbound links they have created for an SEO campaign and another person would post those links. This can enhance communication and prevent needless mistakes.

Assigning Tasks and Deadlines

A major factor that often dictates success is getting everything done correctly and on time. Without firm deadlines in place, it can be difficult to propel a marketing campaign to the next level. Using a calendar-based Cloud app like Google Calendar is perfect for creating a task outline and notifying employees of deadlines. You enter a due date, time, and employee task, and they will pop up on every team member’s calendar. Many apps will also automatically send an email in advance to remind individuals when something is due.

Data Backup

The last thing you want to deal with is losing important information because of technical glitches, system malfunctions, or human error. While backing up data through traditional means like discs, USBs and computer storage is relatively safe, Cloud apps take it one step further.

Storing information on a remote server that’s accessed over the Internet is like an additional safety net. All the data you store can be conveniently retrieved without issue. This makes it perfect for storing web analytics reports in a secure location. And whether you’re in the office or halfway around the world, data can be accessed on most devices with an Internet connection.

File Sharing

When you need to quickly share a file with team members from your computer or a URL, a Cloud app like Fileslap can make things much easier. Whether it’s an image, a video, PDF file, or any other type of media, you can spread the message without making members download anything. This saves time and ensures employees are on the same page for a marketing project.

Technology has created a plethora of new possibilities for today’s businesses. Cloud apps are a cutting-edge way to streamline the marketing process and make everyone’s lives easier. Because many are either free or inexpensive, you don’t need to have a massive budget to take advantage of Cloud apps. The key benefits include greater efficiency, more productivity and, hopefully, more sales.[cf]js[/cf]

Nick Mann

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