How to Know It’s Time to Hire a Web Analyst

web analytics

Most legitimate businesses implement some form of web analytics to track data and identify trends. While you may be somewhat knowledgeable on this process, not everyone has the in-depth knowledge of a web analyst. That’s why hiring a professional can be a good move.

Here are four signs that it’s time to hire an analyst.

1. There isn’t enough time in the day to do your job.

Understanding web analytics can be a complex process that requires a considerable time investment. If you’re spending the majority of your time overseeing daily business operations and your hands are full, you probably can’t dedicate enough time for a comprehensive analytics campaign. Learning a program and its features can be a demanding task in and of itself. Staying updated as tools evolve can be even more difficult and become a serious drain on time.

Without a full understanding of a program, problems can arise that can potentially hurt your marketing campaign and have adverse effects across the board. Analysts specialize in their field and concentrate on it exclusively. That level of focus and expertise should ensure highly accurate data that can be efficiently implemented in your marketing campaign.

2. Technology isn’t really your forte.

Due to the ever increasing complexity of many analytics platforms, digesting and applying data isn’t for everyone. Although a basic understanding of computers and software will often suffice in some areas, the intricate nature of data architecture can be demanding. As programs progress and become more sophisticated, they require individuals who are technology minded and able to utilize the latest tools. If you struggle in this area, hiring an analyst can be liberating and take much of the stress off of you.

3. You don’t understand why your site isn’t performing better.

Understanding and comprehending data require a lot more than looking at a few graphs and making assumptions. In reality, many factors and variables go into web analysis. You may need to analyze a wealth of data concerning search engine optimization (SEO), consumer behavior, consumer demographics, and social media. Without a firm grasp on how everything ties in together, the success of your campaign can suffer. This can lead to fewer leads and reduced sales. Bringing a web analyst on board can help optimize your campaign and prevent you from making unnecessary mistakes.

4. Your competitors are seeing great success.

Staking a claim and staying competitive are critical in almost every industry. This is especially true if your niche is already saturated with everyone vying for a piece of the pie. It’s most important that you understand which aspects of your marketing campaign are working and which ones you need to adjust. Otherwise, you’re likely doomed to repeat the same mistakes over and over again. If your primary competitors are performing effective web analysis and have come up with the right formula, your business can suffer if you’re not at the same level. If you’re noticeably lagging behind, much of this could relate to your lack of understanding. Fortunately, an analyst can help you catch up to the competition. In time, you may even be able to dominate your competitors and become the go-to company in your industry.

These professionals know which analytical tools are the most effective and stay up-to-date on the latest trends. Their expertise equips them to cover all areas of a marketing campaign and take any fluctuations into account. While acquiring an analyst requires a financial investment, it often pales in comparison to the long-term benefits such as more efficient marketing practices, a higher return on investment, and increased sales.

Nick Mann

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