BUZZBATTLE: YouTube vs. Vimeo — Which Platform is Best for Business?
Are you a small business owner or entrepreneur who can’t decide if YouTube or Vimeo is the best platform for hosting your online videos? You’re not alone; the debate over which is platform rules is fierce.
And if you’re like the majority of small business owners you don’t have the time to thoroughly investigate the pros and cons of each service, so you do nothing and miss out on the powerful marketing opportunity online videos offer.
We’re here to change that. We’ve put the two video hosting sites side-by-side to give you the information you need to decide which one is best for your small business.
We invite you to learn more about the video giants, and vote for the platform you think is best. Then, start using online video as a tool to establish yourself as an expert in your field, promote your products and connect with customers. Let the battle begin!
Round One: The Contenders
HQ: San Bruno, California
Founders: Steve Chen, Chad Hurley, Jawed Karim
CEO: Salar Kamangar
Although there is still debate among the founders as to how the idea of video sharing was born, YouTube was founded in February 2005 by three former PayPal employees, Steve Chen, Chad Hurley, and Jawed Karim. The company started as a venture-funded technology startup, and its headquarters were located above a pizzeria and Japanese restaurant in San Mateo, California.
YouTube’s beta made its debut in May 2005. Just one year later, more than 65,000 new videos were uploaded daily and the site had 100 million video views per day. In November of 2006, YouTube was purchased by Google for $1.65 billion. It’s now a Google subsidiary.
HQ: New York City, New York
Founders: Zach Klein, Jake Lodwick
CEO: Kerry Trainor
Jake Lodwick and Zach Klein founded Vimeo in November 2004, and both left the company within four years. Lodwick is credited with coming up with the company’s creative name, which is a play on the words “video” and “me” and also an anagram of “movie.”
Less than two years after it was created, Vimeo was purchased by IAC/InterActiveCorp. Since its inception, Vimeo has hosted several high-profile videos such as those from the White House, and several viral videos like Noah Kalina’s “everyday” video.
Round Two: Costs and Caps
Round Three: Official Apps
Basic features of YouTube’s app include mobile access to its video catalog, including HD and live videos. The app also lets the user find videos and channels via voice search and search suggestions. Plus the app makes it easy to share your favorite finds through Google+, email, Facebook and Twitter.
The basic features of Vimeo’s app include the ability to manage and watch all of your videos, search the complete Vimeo video inventory and easily upload your video from your camera roll or shoot video from the app. You can continue using the app while your video uploads, and share through Facebook, Twitter, imessage or email.
Round Four: Advertisement
On the other hand, YouTube’s advertisements offer business owners the chance to market their business through display ads, in video ads and promoted videos. You can also create a targeted advertising campaign through YouTube’s TrueView. Simply select a target (by topic, keywords or demographics) and pay only when your target elects to watch your video.
YouTube integrates with AdWords for video to make buying TrueView ads and reaching your target even easier. Plus, YouTube helps you learn how to promote your business through a comprehensive guide titled “Advertiser Playbook.”
Round Five: Visitors
Final Round: Quality
There’s no doubt that both video platforms offer you an amazing opportunity to market your small business. But we want to know which one you think rules. Vote now!